Creation Theatre

After 20 years in Oxford, Creation Theatre wanted to branch out and trial their interactive 'promenade' production of Shakespeare's classic tale to a local London audience.

Project

Managed a local consumer campaign and courted as many key reviewers as possible for this short-run production. Identified production as a potential award-winner and invited Offie assessment.

Achieved preview coverage including onlineinterviews, print previews, national radio and a guest segment on local london television
Ran a successful twitter audience engagement campaign
Garnered 5 star and 4 star reviews with influential sites including Everything Theatre, A Younger Theatre and LondonTheatre1.com
Awarded an Offie Nomination for Best Young Persons Production
Exceeded target ticket sales

Coverage included reviews in — LondonTheatre1.com // A Younger Theatre // Everything Theatre