OTHELLO: REMIXED - INTERMISSION THEATRE COMPANY
An unconventional mashup of language, modern-day references and fresh casting, giving a new voice and relevance to this powerful classic.
Commissioned to maximise preview coverage for this re-worked production for Intermission Theatre Company. This was their first production staged with a professional cast (graduates of Intermission Youth Theatre)
The challenge - to build awareness in the national media for this London-based youth theatre company.
Drive ticket sales and ensure a diverse audience
Media coverage focused on current news-led preview pieces and interviews with the creatives and patrons including Sir Mark Rylance and Naomie Harris.
National coverage included features in The Observer, The Guardian online and The Daily Telegraph. Key coverage also included Time Out’s ‘Hottest Theatre openings of the Week’, ES Magazine Capital Gains, The Observer Critical List, The Guardian Weekend Guide. This was followed by coverage on Sky News and BBC London News. Radio opportunities included three studio interviews on BBC Radio London, Front Row, BBC5 Live, Talk Radio, Gospel Radio, Premier Christian Radio.
Key influencers were invited to press night and spread the word on social media to generate buzz, particularly among diverse audiences.
Ticket sales for the production surpassed previous records at the venue, leading to over 80 per cent capacity and a sold out run for the last week. The post-show survey indicated audiences had travelled from as far afield as Birmingham to see the play.
“Diana is the Nike of PR. Thanks to her hunger, creativity, tenacity and nose for a good news story, we received phenomenal TV, radio, print and social media coverage for our production.” AD Darren Raymond and Executive Director Sue Radford, Intermission Theatre