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EXCLUDED - INTERMISSION Youth THEATRE

PROJECT

Commissioned to maximise preview press coverage and draw awareness for this topical piece of new writing for Intermission’s youth arm.

  • The challenge - build awareness in the national media for the very news-led and issues based play

  • Create media opportunities for the cast of young performers who had all had lived experiences of pupil exclusion

  • National coverage included double page feature in The Guardian, which was followed by coverage with key broadcasters including ITV News, BBC Radio London (Vanessa Feltz, Saturday Breakfast, Eddie Nester Drive Time). The cast were also featured on BBC One’s Sunday Morning Live.

  • Key influencers and bloggers were invited to press night to spread the word about this youth production